The Frictionless
Fan Engagement Platform.
Institutional capital in sports tech is pivoting from analog reach to deterministic yield. 360ENGAGE uses advanced Conversational AI and app-less deployment to eliminate concourse friction—translating anonymous crowds into high-margin revenue.
Read the Investment ThesisThe "Friction Penalty"
With media rights cooling to a 2.7% CAGR, revenue growth relies strictly on per-capita in-stadium yield. Yet, analog infrastructure is destroying latent demand.
Queue Abandonment
Over 40% of global sports fans wholly abandon merchandise and concession lines due to excessive 15-minute half-time wait times.
Uncaptured Intent
Modeling for a standard 25,000-seat stadium indicates operators lose €35,000 per event in uncaptured intent—equating to €665,000 in pure EBITDA leakage annually.
F&B Spend Uplift
Halving transaction wait-times via cashless and app-less infrastructure organically lifts per-capita food & beverage spending by 43%.
The Native App is Dead.
Clubs spend millions developing siloed native apps. Yet for the casual fan visiting 1-2 times a year, the hurdle rate of downloading an app on congested stadium Wi-Fi results in a structural failure.
- 77% 3-Day Deletion Rate: Independent analytics confirm the vast majority of local stadium apps are abandoned immediately post-match.
- Browser-First Bypass: 360ENGAGE bypasses app stores entirely using Progressive Web Apps (PWA) triggered via seat-back QR codes, achieving up to 40% active hub engagement instantly.
Frictionless. App-Less.
Direct to the fan's browser. Zero download abandonment.
The Concierge AI
A 24/7 conversational layer integrated directly into club websites, apps, and phone lines. Designed for speed, convenience, and service excellence.
- Instant Resolution: AI agents answer recurring logistics, accessibility, and ticketing questions with club-verified accuracy.
- Organic Upselling: Automatically identify supporter intent and seamlessly present premium upgrade options during the flow of conversation.
"Can I bring my kid's pram into the East Stand?"
Direct, accurate, club-verified responses—delivered in seconds.
Scan. Engage. Buy.
Zero friction enablement. Triggered instantly by a seat or concourse QR code.
The Game-Day Companion
An ultra-fast, browser-based QR experience right at the fan's seat. No app downloading required—just instant, frictionless access.
- Merchandise on Demand: Let fans easily browse inventory and purchase jerseys natively from the stands, bypassing busy concourses.
- Frictionless Renewals: Deliver one-tap upselling for future matches directly to fans when in-stadium sentiment is high.
Deflection to Conversion.
Our Concierge AI wedge protects overwhelmed ticket offices while acting as an aggressive, conversational sales engine.
Cost Deflection
The Defensive Wedge- 70% - 90% Containment: Advanced NLP handles all tier-1 logistical support queries (parking, pram rules, access).
- 11,000 Hours Saved: Verified benchmarks (e.g., Houston Astros) show automated assistants save immense human operational load in a single season.
Sales Up-Cyling
The Revenue Engine- +36% Deal Closure: Freeing staff from support allows human focus on high-ticket hospitality, boosting close rates by 36%.
- 40% Upgrade Acceptance: In-game automated conversational seat-upgrades trigger incredibly high emotional-purchase conversions.
The Identifiable Cap
The sports industry leaves $130 Billion in unrealized value due to anonymous audiences. We are the bridge to data sovereignty.
The Enterprise Valuation Multiplier.
Currently, clubs possess deterministic identification for only 24% of their stadium audience. 76% remain anonymous seat fillers, forcing clubs to "rent" access to their own fans via expensive social media algorithms.
Because 360ENGAGE sits at the point of every transaction and query, we capture deterministic first-party identities. For top-tier organizations, solving this digital gap yields a verified 2.5x to 3.8x LTV multiplier per fan and unlocks massive premium CPMs for algorithmic sponsor activations.