The Million-Dollar Blind Spot

7 OUT OF 10 OF YOUR FANS ARE INVISIBLE.

They follow every result. They wear your colours. They have supported your club for years. And they have never once appeared in your database.

360ENGAGE is the infrastructure built to change that.

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The Gap

This is not a data problem.
It is an infrastructure problem.

Most fan engagement platforms were built for fans you already know — ticketed supporters, app users, loyalty members. They require an account, a download, or a transaction before a fan can enter the system.

7 out of 10 of your fans never clear that bar. They are loyal. They are reachable. They are invisible.

Stadium Crowd Fan Interaction

360ENGAGE is the first fan intelligence platform purpose-built for the fan your club has never met.

No app. No account. No prior relationship required. One scan, and the conversation begins.

7 in 10

Fans at professional sports clubs are commercially unidentified. They exist. They spend. They are not in your system.

4x

Higher conversion. AI-driven fan conversations outperform traditional digital channels by a factor of four.

1 Scan

No download. No form. No barrier. That is how every 360ENGAGE conversation starts.

The Platform

We have expanded the boundaries of fan engagement.

360ENGAGE is the only platform that identifies and engages fans who have never been in your system — and turns them into a verified, monetisable audience from the first interaction.

01

Every Sport

Purpose-built for professional sports with distributed fanbases. The infrastructure is sport-agnostic. The conversation is club-specific.

02

Every Fan

Ticketed. Non-ticketed. Local. Global. We engage fans regardless of whether they have ever attended a match or downloaded an app.

03

Every Conversation

Each interaction is structured and returned to the club as verified first-party data. No third-party platforms. You own everything generated.

Explore Full Platform Capabilities →
Fan Intelligence

You already have the world's most loyal audience.

You do not yet know most of them. Fan intelligence changes that.

01 — Fan Discovery

Surface and identify the 70% of fans currently invisible to your database. No app, no account, no friction — just a direct line to your most loyal audience.

02 — Intelligent Engagement

AI-driven conversations that build verified first-party profiles at scale. Transform passive supporters into known members through deep, personalized engagement.

03 — Direct Revenue

Merchandise, ticketing, and F&B surfaced in-conversation at peak intent. High-conversion commercial prompts that live where the fan is already engaged.

04 — Partner Activation

Give commercial partners precision targeting built on verified first-party data. Move beyond panel estimates to measurable, data-backed partner performance.

Explore the Investor Brief Contact Our Team
Our Team

Purpose-built technology. Purpose-driven thinkers.

We are engineers and operators who have spent careers at the intersection of sport, technology, and commercial performance — and we built 360ENGAGE because the infrastructure we needed did not exist.

Simon Moseley

Simon Moseley

COB (Chairman of the Board)

Strategic advisor and specialist in commercial growth. Simon brings decades of experience as a leader in international sports infrastructure and corporate governance.

Will Block

Will Block

CEO

Drives global commercial operations and strategic partnership development. Background spans sports business, digital media, and growth-stage tech ventures.

Stewart Irvine

Stewart Irvine

CTO

30 years of technology entrepreneurship across three continents. Stewart scales ventures in AI, commerce, and environmental infrastructure.

Graham Warren

Graham Warren

COO

Leads UK and European strategy through GlassHouse Group. Deep relationships across the professional sports business landscape.

Daniel Davis

Daniel Davis

CFO

Oversees financial strategy and investor relations. Brings institutional finance experience to a team that builds fast and plans deliberately.

Shake Dewan

Shake Dewan

Chief AI Officer

Leads platform architecture and AI deployment. Brings applied AI engineering expertise to build systems that scale globally.

Ben Prior

Ben Prior

Creative Director

Leads brand, design, and user experience. Ensures that every fan-facing interface is frictionless and worth coming back to.

Powered by world-class infrastructure & partners

GlassHouse Group Anthropic Claude AWS IBM
Get Started

Every great partnership
starts with a conversation.

Tell us about your club, your sport, and your market. We will tell you whether a Founding Club position is still available for you — and what it means commercially.

UK & Europe

Graham Warren

COO

Graham@glasshouse-group.co.uk

North America & Global

Will Block

CEO

wil@glasshouse-group.co.uk

The unseen fan is waiting.
So are we.

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